Rod WillettRod Willett is a clever man, and he’ll really love the embarrassment this statement will cause him. But it’s true. When we worked togther at Cambridge University Press, where he was one of my bosses — heaven help him — he not onl …

After years of working on electronic products big and small, here are some talking points for an in-house electronic workshop, aimed at helping you to develop your business and take the plunge into e-commerce and e-product. Is the electronic future abo …

What do you think drives you to buy books? Here’s my take on what affects book buying today, in order of importance and impact. What makes you buy books? How does the book buying brain work? Very few people have read a book before they buy it, so the q …

1. On-demand printing is one component of a range of digital printing services. The successful publisher will fully utilise all digital printing services, from the distribution of uncorrected bound copies for marketing, to direct sales to individual cu …

When to jump? This is the most frequently asked question about developing e-book capabilities, and trade publishers are only now addressing issues the academic sector have faced for over a decade. What should you be doing? The answer is almost certainl …