blog.saltpublishing.com

Rod Willett

Rod Willett is a clever man, and he’ll really love the embarrassment this statement will cause him. But it’s true. When we worked togther at Cambridge University Press, where he was one of my bosses — heaven help him — he not only turned around the Printing Division (during an exceptionally difficult period of [...]

After years of working on electronic products big and small, here are some talking points for an in-house electronic workshop, aimed at helping you to develop your business and take the plunge into e-commerce and e-product.

Is the electronic future about books or content?

Is the electronic future about books or content?

1. At the macro level, selling [...]

What do you think drives you to buy books? Here’s my take on what affects book buying today, in order of importance and impact.

What makes you buy books?

How does the book buying brain work?

Very few people have read a book before they buy it, so the quality of the writing isn’t a driver in making [...]

1. On-demand printing is one component of a range of digital printing services. The successful publisher will fully utilise all digital printing services, from the distribution of uncorrected bound copies for marketing, to direct sales to individual customers, to small stock holding with key wholesalers. Explore all the possibilities for your business.

2. Digital printing can [...]

When to jump? This is the most frequently asked question about developing e-book capabilities, and trade publishers are only now addressing issues the academic sector have faced for over a decade. What should you be doing? The answer is almost certainly building infrastructure and capacity. Planning your digital infrastructure is the sensible way to ensure [...]

When it comes to the creative space for poetry, whether it be one of those purchased and non-private spaces in some retreat or resort, or whether it’s the solitary home-based studio attire and attitude (how do we pay for silence and reverence?), I don?t think that either space should be entirely, or even desirably, separate [...]

?Merge and purge! Merge and purge!? I can hear the mantra echoing in my head, like a spade sinking into gravel.

Keeping in touch with customers is pretty important for any business, and Salt tries to do its bit to tell people what we?re up to and send news out on new books, events and [...]

A big thank you to all our customers, and when I say thank you, I don?t mean one of those cheesy automatic things from Human Resources or the Marketing Dept, not a rusted ?Thank you? sign at the exit of the Wal-Mart car park, no, I mean a big personal grinning hug of a thank [...]

The Year is 2380

The year is 2380, Sim and Ajuna are stepping through the glistening steel arboretum of the Revolutionary Graduate Compound in New Justice, Sussex. They are holding hands, rather suspiciously, beneath the waving emerald banners of the Middle Path Party and its pledge for One Way — The Right Way, covering their eyes [...]