But when the going gets tough, the tough get going. Salt didn’t waste time whingeing or navel-gazing, but launched a campaign that is beautiful in its simplicity: Just One Book. Promoted virally online, particularly via Facebook, and backed-up by a witty YouTube spoof of the WWF Adopt a Polar Bear video, the idea, as it says on the tin, is to save Salt one book at a time. If enough people buy “just one book”, then Salt may just dig itself out of this hole. And it seems to be working. In the last four days, Salt has taken 800 orders totalling ?17,000 ? the equivalent of six weeks cash for the business.
tags:
Just?One?Book
