Why selling points matter

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Most books have less than a minute to sell themselves to booksellers. A buyer in a store tends to ask a small range of vital questions. Have I heard of this writer? What?s special about this book? Why would anyone buy it? A sales rep will need some answers to these questions: ten [...]

The gatekeeper’s three questions

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There are three questions I always ask myself when considering a new writer. 1. Is this work any good? 2. Can I sell this book? 3. Can I work with the writer. The answer to the first question is a given. The second question asks whether this great bit of writing has a market. [...]

Publicity is the art of remembering your choices

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Great writing doesn’t always make for great books. Lots of great books fail. In fact, commercially, most books fail. But some don’t. Those that don’t often have shared characteristics. The author has an anonymous audience (i.e. she or he doesn’t know everyone who reads them), the book is publicisable (i.e. it has hooks which [...]

Beat the slush pile

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The best way to beat the slush pile is to avoid it in the first place. Unsolicited submissions are the worst way to reach an editor, less than 1% succeed. Most editors are receptive to recommendations (some ask their writers to be on the look out for talent). In a people business like publishing, [...]

Internships at Salt, to provide design and publicity support in Fulbourn, Cambridge UK

Salt is opening additional offices in London this month, and we are offering two internships from June onwards to support our UK sales and editorial team during this exciting expansion. The two positions are for a graphic designer to work on books, covers and Web projects and a book publicist to complement our expanding marketing [...]

JustOneBook its origins and aftermath

Thank heavens there’s no consensus on how one runs a literary press, the diversity of approaches can be quite staggering. However, I’ll make one distinction at the start of this note, I’m going to talk about those publishers who live off their literature publishing and are dependent on its sales. It’s an important distinction, because [...]

Lisa Jarnot reading a poem from Ring of Fire, in a wonderful animation by Chris Amhaus

Native American Poets on UK Tour

Acclaimed Anishinaabe poets Gordon Henry, Jr. and Kimberly Bleaser will be reading from their work at the venues below. Both poets, enrolled members of the Minnesota Chippewa Tribe, have published their most recent collections with Salt Publishing?s exciting ?Earthworks? series.

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Andrew Philip’s The Ambulance Box Tour

Andrew Philip: The Ambulance Box Tour

The Ambulance Box Tour

Stops
Tour Date
Blog

1
10 June 2009
Our sweet old etcetera

2
17 June 2009
The Crafty Writer

3
23 June 2009
One Night Stanzas

4
26 June 2009
Douglas Robertson

5
29 June 2009
Dumbfoundry

6
2 July 2009
Boxologies

7
8 July 2009
Robert Peake

8
15 July 2009
Cadwallender

9
22 July 2009
Poetry Hut

10
29 July 2009
Andrew Shields

Alex Pryce — Diary of a Salt Intern

Author photo ? Susan Collins

Monday 25th May

The fact that the rest of the UK is enjoying a sunny bank holiday makes me feel slightly apprehensive as I dutifully present myself at the door to the Salt offices in Fulbourn at 9.30 a.m. Chris is most welcoming, and once we are settled down with a cup [...]