Most books have less than a minute to sell themselves to booksellers. A buyer in a store tends to ask a small range of vital questions. Have I heard of this writer? What?s special about this book? Why would anyone buy it? A sales rep will need some answers to these questions: ten second answers before they move on to the next title in the catalogue. Writers should spend time answering those questions, too. A ?selling point? is a compelling reason why a bookseller should stock your book against thousands of others. It?s rarely about the quality of the writing.
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